The following is a guest post by Pushkraj Marathe, Product Manager at SAS Institute Inc. and Email Experience Council Member.
Just like Santa plans to deliver the perfect gift to every child, delivering the right message to the right audience in the ‘most effective form’ is the aspiration of every marketer. The email marketer is in a continuous pursuit of determining the most effective ‘form’ of a message that can elicit a positive action from the target audience.