From Sales to Scale…

…through intentionality, accountability and transparency!

Tech Startups

As a tech founder, your first sales hire isn’t a Head of Sales, a Sales Development Representative or an Account Executive – it’s you. Just like your solution doesn’t work until you put the right technology and people resources in place to make it so, sales doesn’t work either until the same type of time, energy and structure are devoted to it. You can’t sell when you can’t get in front of prospective customers and can’t hire until you can teach someone how to do that.

Do it right, do it early and do it with intention – you’ll not only set yourself up for letters of intent, proofs of concepts, pilot and sales, you’ll be able to exhibit the type of traction investors are looking for if and when you’re ready to raise money.

Small Business

You can’t work on the business while you’re working in the business and you have to be able to grow your business beyond just selling to your friends, acquaintances and the occasional referral. You’ve sold your product or service, have you really maximize your sales activity by learning how to drum up more opportunities and close more deals? Could you teach someone to do it as well so you could get to the repeatable, scalable and forecastable revenue growth you’d like to achieve?

If finding “good” salespeople is a problem, the inability to be able show them a successful sales process for your business is an even bigger one.

“VCs are deploying capital with added caution - investing only in the strongest companies that can weather the storm and have a clear path to high growth.”


National Venture Capital Association Q2 2023


“To secure equity financing, companies need to show sufficient progress in product development, prove product-market fit and demonstrate strong traction…”.


National Venture Capital Association Q2 2023


“Startups are cutting costs and pursuing revenue generation wherever possible to increase runway and reduce the need to raise rounds…”.


National Venture Capital Association Q2 2023


Solve Your Sales Problems Starting Today

So, whether you’re in the early stages of your startup or you’re running a small business, SUN helps you maximize your performance as “head of sales” and create the best, right practices to generate repeatable, scalable sales activity while preparing you to hire your first sales roles in the future.

Phase One:
“Customer First” Approach
Phase Two:
Prepare to Sell
Phase Three:
From Sales to Scale

The Sales Sprint


Customer First Approach
  • Customer Engagement
  • Customer Discovery
  • Customer Acquisition
  • Customer Success


Prepare to Sell
  • Building Prospect Lists
  • Leverage SUN SDR Resources
  • Create Traction
  • Secure LOIs, PoCs, Pilots, Sales!


From Sales to Scale
  • Create Repeatable, Scalable Processes
  • Document Sales Practices
  • Operationalize Repeatable, Scalable Sales Motion

The SUN Approach to Helping Founders Sell

  • Mindset – Understand the “WHY”, leveraging our enterprise and startup sales experience using principles included in Founding Sales, the Sandler Selling System and the Entrepreneurial Operating System.
  • Material – Learn the “How” and document the right, best practices. Document so you know what needs done and, just as importantly, creating the roadmap for what your next sales hire needs to know in order to create a repeatable, scalable that sales process that generates top of the funnel activity.
  • Motion – Understand, Learn and Do – as a founder, you need real sales help today! Focusing on current prospecting and sales activity, SUN brings “day in the life” coaching, leadership and energy during a 90 day period to get LOIs, PoCs, Pilots and even sales across the line – meeting you where you are today.

Results You Can Count On

  • Proficiency – Become the best salesperson in the organization and establish the “muscle memory” to do it over and over again.
  • Process – Establish the “roadmap” for success that others can follow, giving them confidence they can do it too.
  • Productivity – Generate real sales results today, the team at SUN can help you create top of the funnel activity, move stuck deals and close actual sales!

The Engagements


It’s important to have someone sit in with you to talk about what’s going on and what needs to happen going forward.

  • Conduct Weekly Founder Session
  • Review Current Sales “Data Room”
  • Analyze Current Sales Pipeline
  • Deliver Professional “Head of Sales” Experience on Current Sales Activity
  • Participate in Prospect Calls


In order to get to repeatable, scalable activity you need to have the tools and the process in place for you – and your next sales hire – to make it happen.

  • Jam Session plus…
  • Provide Sales Templates
  • Participate in Prospect Calls Throughout The Month


Your greatest hits, creating repeatable, scaleable sales processes while generating top of the funnel sales activity – for growth now and in the future.

  • The Studio plus…
  • Access to Sales Development Resources for Outreach (Calls, Emails, LinkedIn)
  • Creation of Prospect Lists
  • Act as “Head of Sales – Driving SDR Activities

What Clients Say

“I have had the pleasure of knowing Dana Allender for over a decade, and I can confidently say that he possesses a rare combination of honesty, hard work, and reliability that sets him apart in the field. His expertise in customer acquisition is particularly noteworthy; Dana helped my team develop a process for impactful “discovery calls” that have initiated and nurtured meaningful conversations with potential clients, ultimately leading to valuable partnerships and top-line revenue. While “closing deals” is the ultimate goal, he makes sure to take the time to understand the “why” behind each transaction, allowing him to tailor his approach for his clients to maximize their results. He has a knack for asking the right questions and uncovering innovative solutions to even the most complex challenges. This, coupled with his ability to articulate our offerings in a compelling manner, has been instrumental in helping Limitless Minds grow. His dedication, expertise and integrity make him an invaluable partner for any organization and I wholeheartedly recommend Dana to anyone seeking top-tier sales coaching, consulting and closing services.”

DJ Eidson

Co-Founder & President
Limitless Minds

As a founder, I am deeply immersed in the product delivery side of things while too often overlooking the critical importance of having consistent sales activity that leads to a repeatable, scalable revenue stream for our company. Working with Dana has enabled me to bridge the gap between my work “in the business” and becoming the sales leader our team needs. By asking a lot of great questions and really learning about the problems we solve for, he provides actionable insights and practical advice that I could immediately apply, resulting in a noticeable improvement in our sales outcomes.

Chris Carmon

Hiring Optics

Over the past 20 years, I have had the privilege of working with Dana and have witnessed his unwavering commitment to his craft. His passion for helping businesses grow and thrive is infectious, and his ability to connect with customers on a personal level is a testament to his dedication. Dana has been instrumental in bringing focus and attention to the art of building long-lasting relationships through trust, communication and creating processes that deliver results and solve real-world problems. He has helped my businesses and countless other businesses achieve success, and his track record speaks for itself. He has a knack for identifying opportunities for growth and implementing solutions that drive results…it is a skill that has earned him the respect and admiration of his peers. I highly recommend Dana if you truly want to sell, learn and have someone on your side that you can trust.

Ernie LaBara

Chief Growth Officer

We Do Founder Sales... from Coaching to Closing!

If you’re a founder who has raised early stage funding or generated revenue and you need more customers OR you’re a small business who is ready to grow your current sales faster, let’s connect for a free 30 minute call to see if SUN can help!

Contact Dana Allender, Founder and Sales Leader
Call: 330.268.8736

Get in TouchLearn More About Sun