Your Fractional Chief Revenue Officer, Sales Leadership and Scale-Up Solutions for Real, Sustainable Growth

We provide the experience, expertise and skillsets to assess your current sales function, identify obstacles to real growth, design an actionable plan and work with you to execute these growth-driving strategies. We’re easy to work with, we have a track record having worked with 100s of businesses and we will help you see results right away. Reach out today for your free 20 minute consultation.

Problems and Solutions

Sales and growth challenges can show themselves in many different ways, but can usually be segmented into a few simple categories. Do any of these sound familiar to you?

Inability to Generate Quality Sales Problems

Problem: “We’re not generating enough leads, and the leads we do have aren’t worth our time.”

Problem: “We get in front of the wrong people and can’t find decision-makers who actually have a budget.”

Problem: “It’s tough to grow the business when prospecting isn’t consistent, we don’t have a reliable process for generating top of our pipeline with the right kind of leads, it puts us at risk.”

Difficulty Navigating Sales Cycle and Closing Deals

Problem: “We don’t have a real sales process – everyone does their own thing.”

Problem: “Deals are just taking way too long to close. I feel like we’re spinning our wheels and getting nowhere – most of the time we just get ‘ghosted.’”

Problem: “We’re not sure how to price our product, and I’m worried we’re leaving money on the table.”

Misaligned Organizational Objectives and Structure

Problem: “I’m good at sales but I don’t know anything about managing and leading a sales team.”

Problem: “It’s really hard to find good salespeople. I feel like I’m always recruiting or training someone new. And, the good ones we do find just end up leaving.”

Problem: “I don’t have the time or bandwidth to manage sales on top of everything else I have to do. I need someone who can step in, give me some time back and just get things done.”

G

SUN Solutions

Fractional Solutions, Phenomenal Results.

No need to put off fixing the problem or pay for a full-time executive salary, that would include commissions, benefits or even equity. By leveraging our fractional expertise, companies gain access to seasoned professionals who implement data-driven strategies and scalable processes, leading to significant, measurable results. And, these solutions work for nearly any industry, including technology, manufacturing, financial services, professional services, healthcare and others.

Choosing SUN, Achieving GROWTH.

Creating the best process and having the right people in the right roles is at the center of everything we do. Our methodology utilizes targeted “sprints” to assess core functions and identify areas for improvement that allows for the development of specific time-bound specific strategies to generate impactful, timely results during our engagement.

Chief Revenue Officer

  • Audit, Strategy Development and Process Implementation
  • Organizational Alignment Across Sales, Marketing and Customer Success
  • Review of Team Structure and Talent Assessment

Sales Leadership

  • Pipeline Management and Optimization
  • Team Performance Audit and Strategy Refinement
  • Sales Methodology and Training

Scale-Up Support

  • Business Development Services
  • Technology Solutions
  • Advisory Support
G

Getting started is easy.

Our engagements are targeted, focused and based on delivering real outcomes. And, we’ll be available to you when you need us most. We encourage all of our clients to reach out for any questions, at any time, we’re only a call, text or email away.

Step One
Step One

Conduct our proprietary SUN Assessment

(Sales Understanding and Needs Assessment), a deep-dive review that quickly diagnoses the health of your sales process and how your entire organization is aligned for revenue success. This allows us to uncover specific challenges and opportunities within your business.

Step Two
Step Two

Create a clear and actionable Sales and GTM Roadmap

This identifies immediate, high-impact opportunities for quick wins, generally starting with fixing issues around the sales pipeline, stuck deals, pricing problems or sales team structure.

Step Three
Step Three

Execute detailed Sales and GTM Action Plan

This includes clear goals and benchmarks and ensures we can measure our progress, holding everyone accountable for achieving the desired outcomes.

Dana’s expertise in customer acquisition is particularly noteworthy; he helped my team develop a process for impactful discovery calls that have initiated and nurtured meaningful conversations with potential clients, ultimately leading to valuable partnerships and, most importantly, top line revenue.

DJ Eidson
Co-Founder & President
Limitless Minds

Dana has a knack for identifying opportunities for growth and implementing solutions that drive top line results. He’s given me “peace of mind” and given me time back to work on other areas of the business. I highly recommend him if you want to sell, discover and have someone on your side you can trust.

Ernie LaBara
Chief Growth Officer and Founder
Solgari

As a founder, I’m deeply immersed in the product delivery side of things while too often overlooking the critical importance of having consistent sales activity that leads to a repeatable, scalable revenue stream for our company. Working with Dana has enabled me to bridge the gap between my work “in the business” and becoming the sales leader our team needs. By asking a lot of great questions and really learning about the problems we solve for, he provides actionable insights and practical advice that I can immediately apply, resulting in a noticeable improvement in our sales outcomes.

Chris Carmon
Founder
Hiring Optics