by admin | Jan 20, 2016 | Online Articles and Resources
Virtual Reality Is the Next Big Thing. For any one who lived through the 1990s, this headline may seem like déjà vu. But that’s just what we’ve been hearing recently as virtual reality (or VR) has once again returned to the forefront of technology. Here’s a quick...
by admin | Jan 20, 2016 | Industry News
The following is a guest post by Pushkraj Marathe, Product Manager at SAS Institute Inc. and Email Experience Council Member. Just like Santa plans to deliver the perfect gift to every child, delivering the right message to the right audience in the ‘most effective...
by admin | Jan 20, 2016 | Online Articles and Resources
When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 per cent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in...
by admin | Feb 10, 2015 | Online Articles and Resources
A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts. The human mind is prone to impulsivity. Regardless of demographic, most people make impulse purchases, as shown by data from...
